Thwapr (THWI.OB) Rolls-out New Technology to Track Mobile Video and SMS Analytics
Thwapr Inc., a mobile sharing service for mobilizing and monetizing branded video content, today announced a new way for marketers to measure the success of their mobile video campaigns. The company’s Analytics Dashboard provides extensive tracking and measurement of mobile video and SMS analytics, and is loaded with graphical charts and graphs that illustrate campaign successes and opportunities. "Measuring mobile campaigns is key in demonstrating success and ROI for marketers," Bruce Goldstein, CEO of Thwapr stated in the press release. "We can help them see in real-time, how their mobile videos are performing and exactly how and when they are…