Montavo, Inc. (MTVO.OB) Set to Release mMAP™ Rev 3.0 Which Quantifies In-Store Sales Revenue Deriving from Mobile Advertising Campaigns
Montavo, Inc., www.Montavo.com – developer of the patent-pending Montavo Mobile Advertising Platform (mMAP), a mobile marketing platform that seamlessly ties together client-side mobile device software architectures and highly-relevant, location-based deals and information about real-time product and service advantages, disclosed yesterday that the mMAP platform’s end-to-end testing has been completed with rousing success. The mMAP platform offers unprecedented analytical capabilities for advertisers to validate the cost-effectiveness of advertising in real-time, and Rev 3.0 (launch date slated for Q3 2010) represents a major leap forward for the Company’s overall commercialization efforts to date. Historically the ROI transparency (ad spend to profit ratio)…