The True 2 Beauty, Inc. (TRTB) Strategy
One of the best ways to understand the strategy and long term direction of any company is to evaluate its history and the history of the people who are responsible for that long term direction. In the case of True 2 Beauty, the key factor is the company’s founder and CEO, Alex Hbaiu. Hbaiu was a biochemist working with Eli Lily, the 11th largest pharmaceutical company in the world ranked by revenue. It was there that he began to perceive a growing demand in the marketplace for sexual enhancement products that were made from 100% natural ingredients, safe to use…