TiVUS, Inc. (TIVU) Meets Demand for Hotel TV Advertising; Commences Sales Initiative
TiVUS, Inc. just announced that its advertising team has begun marketing more than 5,500, 15-second commercial slots to local advertisers. These slots are available on all the top-rated, most popular cable TV channels through the utilization of the company's high-definition (HD) internet-protocol television (IPTV) with ad-insertion platform. "Although traditional television advertising aggregators do need a rough minimum of about 5000 rooms to make impression-based advertising viable, that does not preclude us from acquiring local advertisers directly," stated Shiva Prakash, TiVUS' chief executive officer. “Our ad sales team currently operating in the Northeast is being 'courted' by several large advertising/media groups…