Tivus, Inc. (TIVU) Taps a Captured Audience
A well-focused captive consumer audience is one of the most valuable things a business can have. It’s something that hotels have been sitting on for years, but with only a limited number of ways to take advantage of. Other than on-site restaurants and gift shops, most hotels and resorts are ineffective at fully monetizing one of their greatest assets, their guests. Now, thanks to ongoing developments in communications, the possibilities available to the hospitality industry have dramatically increased. The complex and expensive in-room entertainment and Internet access systems that have for so long represented a financial drain can now be…
