For Simulated Environment Concepts (SMEV.PK), It’s Marketing Costs Down, Sales Up
One of the key points made in a recent shareholders talk given by Dr. Ella Frenkel, President and CEO of Simulated Environment Concepts, was the transforming effect on the company caused by changes in their sales and marketing approach. The increased publicity received by their flagship product, SpaCapsule®, together with their shift to a distributor based sales model, has dramatically increased global sales while reducing per-unit marketing costs. SpaCapsule, the company’s pioneering hydro-massage and personal sensory system, has been featured in the New York Times and other news publications, as well as in various prestigious catalogs, such as Hammacher-Schlemmer, Frontgate,…