OurPet’s Co. (OPCO) Market Position leveraged by Innovation and Brand Awareness
OurPet’s Company was founded in 1995, positioned to capitalize on a rapid growth spurt in the pet market industry, which grew from $17 billion in 1994 to $40.8 billion in 2008, according to the American Pet Product Manufacturers Association (APPMA). OurPet’s strong brand identity, innovation and customer loyalty has accelerated growth for the company itself, with a growth rate overshadowing the industry as a whole. The company designs, produces and markets a wide range of accessory and consumable pet products both domestically and abroad. OurPet’s portfolio of Websites includes www.smartscoop.com, www.ecopurenaturals.com, www.playnsneak.com, www.flappydogtoys.com, www.clipnosis.com and www.hideperchandgo.com For the fourth quarter…