International Stem Cell Corp. (ISCO) Ramps Up Marketing for Lifeline Skin Care
International Stem Cell Corporation, developer of the parthenogenesis process for generating stem cells without the need for fertilized embryos, has announced new sales and marketing initiatives for its stem cell based skin care products produced through subsidiary Lifeline Skin Care. New integrated advertising campaigns will be launched during June and July, in magazines, newspapers, and through direct mail, as well as online. Additional moves are being made through partners and other channels. • Consumer Advertising – The online, newspaper, magazine, and direct mail campaigns will feature Lifeline’s innovative stem cell technology and proof of the brand’s potential for younger looking…