TiVUS, Inc. (TIVU) Announces Success of Live Hotel TV Ad-Insertions
Shortly after the opening bell, TiVUS announced that for the first time in the industry it has begun the insertion of its own TV commercials on top cable TV channels of the company's satellite based proprietary high-definition (HD) internet-protocol television (IPTV) with ad-insertion platform. "TiVUS' pioneering first ads began running this month," stated Shiva Prakash, TiVUS' chief executive officer. "Based on this success, we believe TiVUS has forever changed the way hotels fund, implement, and leverage in-room TV entertainment technology. "By fully exploiting TiVUS' innovative revenue model, we believe we have successfully demonstrated TiVUS' unique-to-the-industry in-room TV, which places local…