MusclePharm Corp. (MSLP) Gives Marketing & Distribution a Workout
It’s been a heady few weeks for MusclePharm Corp., makers of sports nutrition supplements for bodybuilders, athletes, and fitness enthusiasts. The company just signed a licensing agreement with MMA Elite, the Mixed Martial Arts brand of sports licensing giant UBM (Ultimate Brand Management), under which MusclePharm supplements will be distributed to major drugstore chains and big box clubs. In addition, the company also signed Jeremy Deluca, a moving force behind the growth of online powerhouse Bodybuilding.com, as Chief Marketing Officer and Co-President. It all reflects MusclePharm’s ongoing efforts to grow distribution along with the brand name. MusclePharm sells its various…