Vitamin Blue, Inc. (VTMB) Prepares for Strategic Expansion Measures to Capitalize on Burgeoning Standup Paddle Market
Vitamin Blue, a water boardsports apparel and accessories company, today said that it is preparing expansion initiatives as well as implementing plans to focus on exploiting a new high-growth water boardsport segment, the standup paddle (SUP) market. The SUP segment is a rapidly growing sports trend, as it can be done on any body of water, be it an ocean, lake, river, even a swimming pool. Demand in the SUP market is further bolstered by its popularity among celebrities such as Cameron Diaz, Pierce Brosnan, Matthew McConaughey, and Cindy Crawford. “Due to increasing demand for our products, and subsequent increased…