Bridging the Gap – Study Shows Discord between Company, Investor Outlook Regarding Social Media
When the U.S. Securities and Exchange Commission in April approved the use of social media as a means of Regulation Fair Disclosure, proactive investor and public relations departments were ready to jump on board. However, according to a survey by Corbin Perception for the National Investor Relations Institute (NIRI) conducted a month after the SEC issued the go-ahead, 72 percent of investor relations departments aren’t using social media for IR purposes; and less than half of those surveyed plan on doing so in the next 12 months. While an overwhelming majority of survey respondents cited a “lack of interest by…