GRILLiT, Inc. (GRLT) Strategic Marketing Campaign Targets Health Conscious Consumers in Support of Overarching Plan
GRILLiT, operator of fast-casual, healthy restaurants in Florida, is building its marketing campaign centered on the benefits of its healthy foods options as part of a healthy living lifestyle. Recognizing the high value that health-conscious consumers place on making healthy food choices, the company will center its marketing initiatives on this particular segment of the population. “As part of our growth strategy, we have recognized that much of the appeal of our brand recognition is that the majority of our food menu choices are attractive to health-conscious consumers,” GRILLiT CEO Raymond Dias stated in the press release. “Therefore, we are…