Single Touch Systems, Inc. (SITO) Secures First Client; to Launch Pilot FollowMe Ad Service
Single Touch Systems, a technology-based mobile media solutions provider, has signed its first client, Peter Piper Pizza, for its newly launched FollowMe(SM) location-based ad service. The pizza and entertainment restaurant chain based in the Southwestern U.S. will use Single Touch's FollowMe(SM) mobile solution to send targeted ads to the smartphones of people within close proximity of their pizzerias, raising brand recognition and aiming to create customer loyalty. The initial pilot will test in several locations throughout Texas. "Delivering a coupon or ad to a customer certainly increases brand awareness. However, delivering that coupon or ad to a customer who is…