The Aristocrat Group Corp. (ASCC) Leveraging Cocktail of Marketing Strategies to Promote New Vodka Lines
The Aristocrat Group Corp. today gave a broad overview of its strategy to capitalize on the fast-growing super-premium vodka segment, which has increased 32 percent in the last two years to $1.2 billion. Vodka, which accounts for 32 percent of industry volume, increased 5.9 percent in 2011 and now counts for a third of all spirits consumed in America. ASCC’s brand management division, Luxuria Brands, is constructing a marketing strategy that will position ASCC as a competitive player in the highly lucrative beverage industry, honing a specific focus on vodka branding and marketing. As ASCC executes its plan to introduce…