The Aristocrat Group Corp. (ASCC) Eyes Opportunity for Gluten-Free Vodka
Today before the opening bell, the Aristocrat Group Corp. announced its plans to target the growing, underserved market for gluten-free spirits in the U.S. The company is currently putting the finishing touches on its vodka brand slated for release this summer, and it could be hitting the market at just the right time. According to market research firm NPD Group, there has been a steady increase over the last several years in the percentage of adults who claim they are cutting down on or avoiding gluten completely. Approximately 28 percent of adults are now trying to avoid gluten. Some experts…