As Seen On TV, Inc. (ASTV) Overhauls Executive Office with Key Appointments
As Seen On TV, a multichannel distributor of As Seen On TV products, has appointed technology, research and operations specialist Henrik Sandell, Ph.D., as chief operating officer and Andrew Kingston as chief legal counsel and head of new business development. ASTV last month appointed Ronald C. Pruett, Jr. as company president and CEO. Dr. Sandell has more than 18 years of experience building new marketing ventures and repositioning brands. "Henrik Sandell brings a wealth of experience to As Seen On TV from his work with research firms like the ID3 Institute and the MIT Media Lab, as well as many…