Genius Brands International, Inc. (GNUS) Taps Sony DADC to Produce Physical Media Content
Genius Brands, a global brand management company dedicated to providing entertaining and enriching content toddlers to tweens, has entered into an exclusive supply chain services agreement with Sony DADC, the optical disc manufacturing and fulfillment arm of Sony. Per the agreement, Sony DADC will provide CD, DVD and BD replication, packaging and distribution to Genius Brands International's direct customers. "Physical media, such as CDs, DVDs and Blu-Ray discs, are still the major component for the worldwide entertainment market, particularly among children," Paul Scott, executive vice president of sales and marketing at Sony DADC, said in the news release. "We are…