Hipcricket, Inc. (HIPP) Partners with Modelez International to Enhance Global Market Reach
Hipcricket, formerly Augme Technologies, is a mobile advertising and marketing company. HIPP Tuesday said it is collaborating with Mondelēz International and Google (GOOG) as part of a previously announced mobile-only media deal to design and build a series of consumer-focused, mobile-optimized websites for several Mondelēz International brands, including Chips Ahoy!, Oreo, Wheat Thins, Milka, and Tassimo. To best connect Mondelēz International brands to the mobile consumer, HIPP will build out mobile-optimized website templates that in completion will serve as post-click consumer destinations for Mondelēz International's global mobile advertising campaign, which will feature Google search and display ads. Each site can…