PURE Hospitality Solutions, Inc. (PNOW) Announces Updated Booking Software for Hospitality Industry
Earlier today, Pure Hospitality Solutions reported that it has nearly completed the re-tooled FROL (Friendly Reservation Online) technology, which is more robust and powerful than the beta version system tested on U.S. based hotels. "The original FROL software was tested by over 30 independent hotels throughout the United States," commented Melvin Pereira, President and CEO of Pure Hospitality Solutions, Inc. "The feedback was that the beta software significantly increased booking rates at many of the properties. The majority of the owners experienced better than good results with its use." "That being said, those test were conducted in a highly saturated…