Pure Hospitality Solutions, Inc. (PNOW) Oveedia Platform Shaping Up to Turn Heads at Big Online Travel Players like Expedia & Google
Pure Hospitality Solutions continues to advance their digital media platform Oveedia, which is designed as a region-specific OTA (online travel agency) for the roughly $6 billion plus Central America-Caribbean tourism market. Recent projections made in conjunction with the company's development partners indicate that the inclusion of a new traffic-generating, photo sharing component, has upped the platform's valuation from the previously announced $40 million figure by several million. Given the success of the company's original build of their PHP-based and MySQL database-driven booking engine, FROL (Friendly Reservations Online), which tested well among the 118 bed and breakfast, hotel and condo properties…