The One World Doll Project (OWOO) Featured Alongside Industry Behemoths in USA Today Article
A recent article in USA Today chronicles the toy industry’s inclusion of diversity in the doll segment, along with how doll designers are meeting consumer demand for more multicultural representation. Read the full article here http://www.usatoday.com/story/news/nation-now/2014/12/10/changing-face-dolls-diversity-american-girl/18004191/ Minorities are expected to become the majority in the United States by 2040, at which time Geoscape estimates that non-white spending will surpass white spending. The shift ushers in new waves of consumer demand for diversity in just about every corner of the market. For the toy industry in particular, changing U.S. demographics strengthen consumer demand for multicultural diversity, something that progressive toy companies…