Latitude 360, Inc. (LATX) Looks to Capitalize on Popularity of Fantasy Sports with Pending Major League Fantasy Acquisition
In 2014, an estimated 57 million Americans participated in fantasy sports, and strong growth is expected to continue in the years to come. By 2016, industry reports estimate that fantasy sports could account for as much as $10 billion annually, as the popularity of daily fantasy games continues to expand. Latitude 360, Inc. (OTCQB: LATX), through its pending acquisition of Major League Fantasy, is in a strong strategic position to capitalize on this market performance, building on the success of its innovative upscale dining and entertainment venues. The daily fantasy sports boom is led by established market players, such as…