Aristocrat Group Corp. (ASCC) Meeting Consumer Demand for ‘Affordable Luxury’ with RWB Ultra-Premium Handcrafted Vodka
The notion of ‘affordable luxury’ has become a driving force in the alcohol industry in recent years, as a willingness to spend a bit extra on life’s simple pleasures has led consumers away from value-priced spirits in favor of higher-end offerings. According to a report by Beverage World, the high-end and super-premium spirit categories experienced significant growth in 2014, rising 5.8 percent and 5.1 percent, respectively, over the previous year. The value category, on the other hand, actually declined by 1.3 percent, illustrating the ongoing shift in consumer preference toward higher quality goods that don’t break the bank. Aristocrat Group…