As the Aristocrat Group Corp. works to diversify its product line and capture a larger share of the multi-billion-dollar U.S. spirits market, the company is investigating new opportunities in the booming global bourbon market.
U.S. bourbon distilling is currently in the midst of its largest expansion since the end of Prohibition. Bourbon is the hottest trending category in spirits sales worldwide, with young consumers, especially, gravitating toward the cocktail-friendly beverage. In fact, the aged spirit’s rising popularity has raised the specter of a global bourbon shortage.
ASCC may soon be leading the charge to ensure that doesn’t happen. The company is seeking out new, authentic flavors for its brand portfolio.
“To capitalize on the biggest trends in the spirits industry, we will continue to add new, in-demand brands to our portfolio,” said ASCC CEO Robert Federowicz. “Bourbon is flying off the shelves, and demand is rising fastest for aged, authentic, hand-crafted flavors. As we look to capitalize on the success of RWB Vodka, the bourbon sector is one that we’re investigating very closely.”
ASCC is already hard at work testing new products, new packaging and new price points for release in 2015. The company has targeted a springtime release for its next product offering.