The popularity of Ales in the U.S. and the need for a more “full bodied” Ale in the Asian beer segment encouraged Aladdin Beverage to begin producing Amber Ale. The beverage has been developing for the past year and a half and the company believes customers will be very happy with the results.
Macau Ale is part micro-brew and part high end import beer which will give the beer a unique style that appeals to many consumers. Macau Ale is scheduled to be released in the first quarter of next year and will be introduced in the New York Metro market.
The ingenuity of the packaging is very attractive which is imperitive in the competitive beverage industry. O’Conner, President of Aladdin Beverage stated, “We want the package to stand out on the shelf in the supermarket or in a bar and we believe this will be achieved with this new generation of packaging. The packaging is very exciting, just like Macau (the place).”