Mimvi, Inc. (MIMV) Files to Change Corporate Name to Adaptive Media
Mobile search and discovery technology provider Mimvi has filed with the U.S. Securities and Exchange Commission (SEC) to change the company’s name to Adaptive Media, effective in the fourth quarter. "We are changing the company's name to Adaptive Media to ensure that our partners, customers, shareholders and the investment community as a whole fully understand the focus of the business moving forward. We are a growing player in the programmatic digital advertising marketplace," Adaptive Media founder and Mimvi CEO Qayed Shareef stated in the press release. "Programmatic buying and selling is done on a real-time basis using data-driven rules and…