The Aristocrat Group Corp. (ASCC) Evaluates Sports Sponsoring Opportunities
Today before the opening bell, the Aristocrat Group announced that it is exploring high-profile sponsorship opportunities in professional sports as part of its big promotional push planned for the upcoming release of RWB Ultra-Premium Handcrafted Vodka. “Sporting events have long been a preferred and effective way for distilled spirits brands to build awareness, because association with particular sports and athletes can help cement a brand’s identity, too,” said ASCC CEO Robert Federowicz. Targeting the $21 billion U.S. spirits industry, in which many top brands grow their consumer loyalty with sports sponsorships, ASCC has methodically planned for the upcoming product launch.…