Velti Plc (VELT) & Bauer Media Group UK Announce Two-Year Exclusive Mobile Marketing Partnership
Velti, the premier provider of mobile marketing and advertising technology worldwide, and Bauer Media Group UK, owner of many of the most successful and influential radio in the United Kingdom, announced today that have entered into a two-year, exclusive mobile marketing partnership. The agreement between the two companies stipulates that the mobile interactivity, marketing, and promotions for Bauer’s 43 radio stations will be managed and maintained by Velti. This includes all mobile messaging for brands such as Magic 105.4, KISS, Clyde 1, Key103, Radio City, Wave105 and Kerrang. This promising endeavor will support Bauer Media’s ongoing initiative to develop and…