The Aristocrat Group Corp. (ASCC) Seeks Unique Approach in Billion-Dollar Flavored Vodka Market
In the past few years, an abundance of flavored vodkas have hit the market, from cotton candy to licorice and even bubble gum. In order to make a splash in the billion-dollar global flavored vodka market, though, the Aristocrat Group Corp. is targeting spirits tailored to the needs of mixologists, not drinkers. “Most of the new vodka flavors you’ll find at the bar or liquor store are either sickeningly sweet or just plain gimmicky,” said ASCC CEO Robert Federowicz. “They’re meant to capitalize on a trend, not survive in a competitive marketplace. Our approach to flavored vodka will be different.”…