Skinny Nutritional Corp. (SKNY) and the New Beverage Consumer
As a consumer, it’s almost impossible not to recognize the explosive growth of what is sometimes referred to as the functional beverage market. It’s a name that points generally to the new wave of water-based health drinks filling up grocers’ shelves that contain vitamins, minerals, and all sorts of other good stuff to help your body, with hopefully fewer things that are bad for you. Such enhanced beverages have been leading the growth of beverage consumption in the U.S., reflecting a sea-change in the way that consumers view what they drink. The traditional idea of “make it sweet, make it…