Skinny Nutritional Corp. (SKNY) Offers Skinny Water for Every Purpose
The value of customization is well known as a major factor in customer appeal. It offers a link to the consumer that more generic offerings cannot. Customization doesn’t have to mean sitting down with every person to determine individual preferences, but rather simply recognizing the range of market needs and opportunities in a given class of products. It’s the reason that there are different models of cars and many choices of ice cream. Skinny Nutritional makes effective use of this principle in its Skinny Water line of health beverages. The company has managed to develop multiple offerings, each of which…