Home Shopping Latino, Inc. (HSPG.PK): Selecting the Best Launch Time
Home Shopping Latino, Inc. has come a long way from CEO Frank Celecia’s original idea two and a half years ago to launch a television shopping channel for the U.S. Hispanic market. In spite of previous ill-fated attempts by others, Celecia felt that the time was now right with a bigger and more prosperous Latino market. HSL sees itself as eventually filling a niche for some 10-13 million U.S. Hispanic homes, a market which is expected to continue to grow to $1 trillion by 2011. HSL is headquartered in Carson City, Nevada, but its on-air television and website production operations…