Destination Television, Inc. (DSTV.OB) Offering Solutions in a Rapid-Growth Sector
Digital signage is one sector of the out-of-home advertising venue with the most growth potential, and Destination Television is one of its most exciting contributors. While many advertisers remain reluctant to abandon traditional forms of consumer targeting, an increasing number of people are beginning to understand the benefits of the sort of marketing that Destination TV provides. Full-motion digital signage is the wave of the future, and offers many attractive advantages over old mediums like posters, billboards and the like. Among these advantages is the advertiser's ability to remotely alter ad content. This creates the opportunity to increase the contextual…