The High Cost of Low Coverage
More than 40% of U.S. households believe that either they need to buy life insurance or they need to increase their existing coverage. The average difference between the amount of coverage they think they need and what they actually own is about $200,000.1 Why do people who know they are underinsured fail to address the shortfall? The decision to buy life insurance is imbued with complexities that go far beyond dollars and cents. Here are some common objections to purchasing life insurance. Do any of them sound familiar? “It won't happen to my family.” It’s true that the U.S. death…